Sunday, July 03, 2011

Switching Shoes: Nike and Vick

Last week I heard that Subway had given an award to Michael Vick for Sportsman of the year. Turns out the award was given by BET but sponsored by Subway.
Either way I decided I would no longer eat at Subway. This was not a big deal as I never eat at Subway. 

Then I heard that Nike decided to endorse Michael Vick again. This bummed me out to no end as I have been a loyal consumer of Nike shoes over the last four years. With that I found it difficult to rationalize and hard to palate. Would need to choose a different brand of running shoes. 

I am well aware that Michael Vick went to prison for two years for running a large scale dog fighting ring. Not only does he have the right but I would say duty to make a living in the best way he can. But I am not a revenue generating fan of the NFL for the most part.

With that being said, an endorsement deal is a different ball of wax. In my mind when a company decides to have an individual endorse their product they are making a statement, this individual represents the values of our product/services and company. Then in turn, the consumer that knows of this endorsement deal either supports or on some level rationalizes it away.

With this knowledge, it is difficult for me to continue supporting Nike. 

posted by Marcus Ronaldi at 7:37 AM

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